Lukewarm is a Gen-Z-focused sustainable scarf brand that balances cozy comfort with a playful, bold aesthetic. The branding embraces a vibrant two-tone color palette and a quirky, modern visual identity, making sustainable fashion feel approachable, fun, and stylish.
I developed the brand identity, packaging, and strategy, creating a cohesive visual language that reflects the brand’s personality. Every design choice was crafted to resonate with modern values, lifestyle, and their love for bold, expressive accessories.
IDENTITY DESIGN
PACKAGING DESIGN
BRAND STRATEGY
COLLATERALS
GUIDED BY PROFESSOR KELLY GREY, PRATT INSTITUTE
All images sourced from Art Department.