Lukewarm

Identity Design, Packaging Design, Brand Strategy
Guided by Professor Kelly Grey, Pratt Institute

A Gen-Z-focused sustainable scarf brand that balances warmth with a cool, bold aesthetic. The branding embraces a vibrant two-tone color palette and a modern, quirky visual identity, making sustainability both stylish and fun.

I developed the brand identity, packaging, and strategy, ensuring a visually compelling and cohesive brand experience. I crafted a distinct look that resonates with Gen-Z values and lifestyle.

Citations: Photography by Art Department